Hearst: Emerging Tech
Hearst Emerging Tech launched as an R&D focused team with voice expertise. The goal of the team is to help Hearst brands build voice skills and design solutions and based on current emerging technology trends. It also provides material, offers consulting workshops to raise awareness on emerging trends in voice, ML, and AI space.
A new team needed a new identity ofcourse, so I created logo for our team within Hearst guidelines. The concept was around a plant coming out of the ground.
VOICE SKILLS CREATED
We created multiple voice skills for Hearst brands. My tasks included:
Light Voice Development
Voice Screens Development
Learning, Using, and Guiding with Best Voice Practices
CMS Design for Voice
Measure Qualitative Results and Report Monthly
Meet and Demo with Hearst Brands and Amazon’s Alexa Team
Create Voice Docs & Learnings for Hearst
CMS FOR VOICE CONTENT
Emerging Tech built a standalone Voice CMS site for Hearst editors to upload content for their skills. Below is the interface for this responsive site I worked on.
RAISING VOICE AWARENESS
I created a process flow for our team and how we worked with internal Hearst groups. We held workshops, and shared resources and best practices material on voice technology within the company.
EXPLORING AUGMENTED REALITY
This project was for Elle Decor. Create concept where objects can be tried in AR before a consumer buys it.
Design lead for all projects in my team.
Create awareness in trends, provide material on findings and best practices, conduct workshops. Collaborate with Hearst brands in building innovative products.
Team materials (branding, internal process cycle and roadmaps), design and help develop voice skills, voice cms for editors across Hearst. Document analytics on all products for monthly reporting for ongoing projects.