FINDING THE MISSION
I sensed simply an app cannot solve this. The main reasons were:
• School staff has limited access to phones
• Kids don’t have phones on them all the time in school, not ideal to influence them with an app
A full ecosystem including school, food, and peers come into play for a kid consuming a meal. I used my three focus areas (school cafeteria, food, influencers) to find a mission statement.
Mission Statement: Eat Better Together
Idea #1: Let’s do it the Japanese way!
My first answer was to adopt the Japanese school system. It seems perfect.
• Chef cooks fresh food in kitchen (better food)
• Staff brings up to classroom (eat in classroom without cafeteria overload/pressure)
• Kids serve food and teacher eats with them (together with all classmates and teachers)
Issue: As I went further down this trail, I realized it would be hard to change a full lunch system like this in an existing institution.
Idea #2: Parents Cook in Cafeteria (like Co-op Grocery) to Influence
Issues: Not consistent in cooking, might add confusion for new learners, fast food turnaround needed.
Idea #3: Parents Order Healthy Meals Prior in App
Issues: School might run out of items that day, kids might not eat, money goes to waste.
…Stuck, let’s try another approach. Who is involved? What’s the common ground?
I thought building user personas might help with a solution. Also, I thought it would be fun to see what each person might eat from a school lunch for the day.
Then, after this exercise, I remembered a scene from a research video and realized no matter what schools do:
an Empty Tray is the Ultimate Truth